Imagine Morocco is a family business tour operator based in the Sahara Desert. The members of the family were nomads living in the Sahara Desert. The drought and lack of pasture made the family to settle in the southeastern part of Morocco.

The Erg Chebbi sand dunes attracted several families to settle by it because it is a significant source of water. It also attracts tourists from all over the world to enjoy the views of the Sahara Desert. 

The tourists would also visit the local families to learn about their culture. It is also an opportunity to explore the hidden gems of the Sahara with the help of locals. The Berber hospitality in the desert encouraged tourists to visit the desert by the years. 

It is where the members of the family picked up some phrases in different languages. For this reason, the members of family decided to learn the language for a clear communication with tourists. 

In holidays, they worked as camel guides where they practiced the language. As well as receptionists and servers in hotels and camps. Over the years, they gained great experience in showing tourists around and help them gain more sight into the Sahara Desert hidden secrets.

Therefore, after two brothers got their BA Degrees, and with the support of the family, they decided to establish Imagine Morocco. The family always shared the passion of travel and expose the Berber culture to the world. 

They always imagined and dreamed of having a local company that shares the local culture and experience to all the guests from all over the globe.